HOW I HELPED CREATE AN OLYMPIC SPORT
My assistant said, “Carl Thomas is on the line.” Carl Thomas was the Vice President of Marketing for Speedo, the country’s leading swimwear manufacturer. Armen Keteyian and I were working as a two-man P.R. group for a small San Diego based marketing firm called The Phillips Organisation, Ltd. (That is the correct spelling). Speedo was our client. “Put Carl through,” I said. It was early 1982. Carl had just gotten off a plane from Kona, Hawaii. He…




















