Youth Baseball Goes Beyond Little League

Are you familiar with the term Genericide?  Genericide is the term used when a brand legally loses its mark by reaching a point where the product name is no longer differentiated and is therefore synonymous with the generic product. For example: consumers say “Kleenex” when referring to facial tissue, regardless of the actual brand they’re using. In other words, brands can be destroyed by their own success – and Little League could be a Genericide…