LAMAR’S GAMBLE: A Tale of the AFL-NFL Merger is the story of Lamar Hunt and his dream to own a professional football team in the 1950’s.
After being denied a franchise by team owners of the NFL, Lamar consolidated a group of businesses to form the rival American Football League (AFL) to complete for fans, top players, television viewers and, most of all, money.
As the owner of the Kansas City Chiefs, Lamar’s gamble eventually paid off when the two leagues merged in 1970 and launched the billion dollar industry it is today.
Here’s what people are saying about LAMAR’S GAMBLE:
“Riveting…great storytelling! LAMAR’S GAMBLE gave me a better perception of the NFL. I absolutely love this book.”
– DWIGHT HICKS: Two Time Super Bowl Champion (XVI, XIX)
“LAMARS GAMBLE is a rollicking, racy, radically refreshing account of how the ‘old’ NFL and fledgling AFL got hitched. I burned though the food like Patrick Mahomes working the two minute drill.”
– ARMEN KETEYIAN: NY Times Best Selling Author, Emmy Award-Winning Investigative reporter.
“LAMAR’S GAMBLE is all true. Trust me, I was there.”
– UPTON BELL: Former Patriots GM. Son of the legendary NFL Commissioner, Bert Bell
“I’ve been taking action for forty years. Two things I’ve learned: No one wins, and if money’s involved, nothing is on the level. LAMAR’S GAMBLE is on the nose.”
– JOHNNY CLAMS: Long time New York City bookmaker